Master competitive positioning strategy. Learn frameworks, methods, and real examples for differentiating your product in the market.
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A battlecard is a concise reference document that helps sales reps handle competitive situations. Learn how to create effective battlecards with practical examples and templates.
Learn how to calculate and improve your win rate. Practical guide to measuring competitive success in sales.
Craft compelling value propositions that differentiate. Framework for articulating and communicating customer value.
Master strategic differentiation for competitive advantage. Framework for developing and communicating unique value.